Websites vs Systems
How a System puts purpose in Business Automation
Discover the value you can provide when your business evolves from having a digital presence to a digital system
Level One: Website
What is it:
information about your business for people to find online, also known as Brochureware.
Benefits for the people you serve:
people who can benefit from your products and services can find you, even if they aren’t geographically nearby.
Benefits for your business:
you have a digital presence so you can reach more people.
For Example
A Website for a Car Service Company
- Discover your business
- Contact your business
Level Two: Web App
What is it:
an interactive way to reach the people you serve online, creating opportunities for engagement as simple as filling out a form and as complex as tailoring personalized content.
Benefits for the people you serve:
the people who use your products and services can communicate their needs on their terms and in a variety of ways.
Benefits for your business:
with a digital marketing strategy that communicates the value your business brings, you can reach more people remotely and develop an e-commerce based revenue stream.
For Example:
A Web App for a Car Service Company
- Discover your business
- Contact your business
- Make a booking online
- Change a booking
Level Three: Systems
What is it:
the use of technology to automate tasks, bridging the gap between online and offline activities for the people you serve.
Benefits for the people you serve:
people can get more than the core value your business offers, when you create an online experience that saves time and makes interaction easy.
Benefits for your business:
use technology to automate everyday tasks, saving time, increasing productivity and making room for growth.
For Example:
A Business Automation System for a Car Service Company
- Discover your business
- Make a booking
- Change a booking
- Provide details ahead of time
- Receive reminders
- Send payment
- Process bookings
- Use provided details to order parts
- Send reminders
- Process payments
- Allocate service bays
- Capture service records
- Offer loyalty credits