Websites vs Systems

By PlusNarrative • Feb 7

Tags
  • Development

How a System puts purpose in Business Automation

Discover the value you can provide when your business evolves from having a digital presence to a digital system

Level One: Website

What is it:

information about your business for people to find online, also known as Brochureware.

Benefits for the people you serve:

people who can benefit from your products and services can find you, even if they aren’t geographically nearby.

Benefits for your business:

you have a digital presence so you can reach more people.

For Example

A Website for a Car Service Company

  • Discover your business
  • Contact your business

Level Two: Web App

What is it:

an interactive way to reach the people you serve online, creating opportunities for engagement as simple as filling out a form and as complex as tailoring personalized content.

Benefits for the people you serve:

the people who use your products and services can communicate their needs on their terms and in a variety of ways.

Benefits for your business:

with a digital marketing strategy that communicates the value your business brings, you can reach more people remotely and develop an e-commerce based revenue stream.

For Example:

A Web App for a Car Service Company

  • Discover your business
  • Contact your business
  • Make a booking online
  • Change a booking

Level Three: Systems

What is it:

the use of technology to automate tasks, bridging the gap between online and offline activities for the people you serve.

Benefits for the people you serve:

people can get more than the core value your business offers, when you create an online experience that saves time and makes interaction easy.

Benefits for your business:

use technology to automate everyday tasks, saving time, increasing productivity and making room for growth.

For Example:

A Business Automation System for a Car Service Company

  • Discover your business
  • Make a booking
  • Change a booking
  • Provide details ahead of time
  • Receive reminders
  • Send payment
  • Process bookings
  • Use provided details to order parts
  • Send reminders
  • Process payments
  • Allocate service bays
  • Capture service records
  • Offer loyalty credits

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