Client
Client
SPAR2U
SPAR2U
Product Type
Product Type
Mobile App
Mobile App
Industry
Industry
Retail
Retail
A grocery delivery app for a beloved household name.
SPAR is a proudly South African grocery brand, with community-owned-and-operated stores, offering product lines that are local and lekker.
SPAR group approached us to create an updated grocery delivery app with an improved user experience. We partnered with their marketing agency, Hunt-Lascaris TBWA, who provided imagery, copy, & branding elements, for our digital product design.
SERVICES IMPLEMENTED
UX Research
UX Research
UI Audit
UI Audit
UI Design & Prototyping
UI Design & Prototyping
USABILITY TESTING
USABILITY TESTING
QUALITY ASSURANCE
QUALITY ASSURANCE
REACT NATIVE DEVELOPMENT
REACT NATIVE DEVELOPMENT
Challenge
As e-commerce becomes increasingly convenient, retailers have the opportunity to reach more customers than ever before. In order to win more market-share by competing head-on with other offerings, we differentiated the SPAR2U mobile app by making it exceedingly human-centred.
We achieved this through extensive user experience research that revealed the pain-points, causes of friction, and areas for improvement in typical designs, as well as opportunities for delight.
Integration with SPAR Rewards was a must.
Solution
To ensure that the app was human-centred, we conducted a full friction audit of the BETA app release and two design sprints. The resulting final prototype met and exceeded the expectations of SPAR’s grocery delivery customer base.
We then developed a more functional, robust, and effective mobile application using React Native, which integrated with a headless back-end e-commerce ‘engine’ via API calls.
Technologies used
Expo
Expo
React Native
React Native
Impact
We created the new SPAR2U App in 8 months and launched in 100 stores with a 4.5 star rating on the iOS store in the first month.
A phased roll out has given us time to iterate and find more opportunities for improvement before launching in other stores. Find the SPAR2U app on iOS or Android and give it a try!
One home for a complete SPAR experience.
Challenge
As e-commerce becomes increasingly convenient, retailers have the opportunity to reach more customers than ever before. In order to win more market-share by competing head-on with other offerings, we differentiated the SPAR2U mobile app by making it exceedingly human-centred.
We achieved this through extensive user experience research that revealed the pain-points, causes of friction, and areas for improvement in typical designs, as well as opportunities for delight.
Integration with SPAR Rewards was a must.
Solution
To ensure that the app was human-centred, we conducted a full friction audit of the BETA app release and two design sprints. The resulting final prototype met and exceeded the expectations of SPAR’s grocery delivery customer base.
We then developed a more functional, robust, and effective mobile application using React Native, which integrated with a headless back-end e-commerce ‘engine’ via API calls.
Technologies used
Expo
React Native
Impact
We created the new SPAR2U App in 8 months and launched in 100 stores with a 4.5 star rating on the iOS store in the first month.
A phased roll out has given us time to iterate and find more opportunities for improvement before launching in other stores. Find the SPAR2U app on iOS or Android and give it a try!
One home for a complete SPAR experience.
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© 2024 PlusNarrative
© 2024 PlusNarrative
© 2024 PlusNarrative