Client
Client
Naritive Global
Naritive Global
Product Type
Product Type
Martech Platform
Martech Platform
Industry
Industry
Technology
Technology
Meet The New Face of Display Ads
As part of their commitment to creating engaging brand experiences, media company, Naritive, has developed a unique and effective approach to programmatic and display ad solutions. Our team conducted usability testing and designed the London-based agency’s latest MarTech platform, known as the Naritive Platform.
SERVICES IMPLEMENTED
UX Research
UX Research
UI Audit
UI Audit
UI Design & Prototyping
UI Design & Prototyping
USABILITY TESTING
USABILITY TESTING
QUALITY ASSURANCE
QUALITY ASSURANCE
Challenge
With the knowledge that our brains are wired to enjoy social media content more than ad content, Naritive wanted marketers to be able to easily and efficiently turn their best performing social media posts into ad campaigns that run across the web. This approach aims to bridge the creative divide between social and programmatic marketing, offering agencies the chance to amplify their most engaging social content without briefing separate sets of ads to design teams, which may not perform as effectively.
Access to analytics is essential for marketers as they optimize campaigns in real-time and deliver performance reports to clients. Our biggest challenge in designing the Naritive platform was understanding and consolidating the metrics that are most important to marketers. The native analytics available for each social media platform offer different metrics based on platform capabilities. To ensure that marketers would adopt Naritive as their primary ad management tool, we needed to offer customisable dashboards.
We created a organisation structure for social campaigns to easily manage and organise content under campaigns.
Solution
Naritive aims to optimise agency resources, repurposing best performing assets and giving creative teams more time to conceptualise new ideas. The platform needed to be quick and easy to adopt so agencies would see a fast return on investment.
For an intuitive experience, our design team leveraged Material Design, Google’s open source design system. This approach eliminates user friction, making it easy for people to pick up on how the system works and start creating campaigns quickly.
Considering that new metrics and new social platforms are likely to appear in the years to come, the Material Design system makes it easy to create updates and add on new capabilities or tools.
The design prototype was tested with people from different areas of the digital marketing world. Their feedback on navigating the platform, the ease of creating campaigns, ad sets and reports, and the clarity of the language used, influenced the way Naritive works today.
Impact
Naritive Platform successfully bridges the divide between social content and programmatic advertising, offering a unified workspace that empowers marketers to amplify the reach of their best performing assets.
Our team truly enjoyed co-creating with the Naritive team and bringing their vision to life. Nicolas van Zyl, CEO of Naritive, shared his thoughts on working with PlusNarrative:
“Partnering with PlusNarrative was instrumental in transitioning the Naritive Platform vision from concept to reality. In the complex world of MarTech development, we needed a team that could match our ambition and execution speed.
The quality of the front-end solution they delivered is exceptional, providing the rich, intuitive interface our team needed to bring Ad Stories and Ad Social campaigns to life. In particular, Alecea Basson stood out as a leader who ensured the process was seamless. Her professionalism, strategic clarity, and sheer competence made us feel immediately capable and secure. Working with Alecea meant we were never guessing about the timeline or the quality of the final product.
We highly recommend PlusNarrative for any organization that requires a high-bar, strategic partner for complex digital product development."
Find out more about Naritive here.
We created a report that can easily be exported for stakeholder reviews.
Challenge
With the knowledge that our brains are wired to enjoy social media content more than ad content, Naritive wanted marketers to be able to easily and efficiently turn their best performing social media posts into ad campaigns that run across the web. This approach aims to bridge the creative divide between social and programmatic marketing, offering agencies the chance to amplify their most engaging social content without briefing separate sets of ads to design teams, which may not perform as effectively.
Access to analytics is essential for marketers as they optimize campaigns in real-time and deliver performance reports to clients. Our biggest challenge in designing the Naritive platform was understanding and consolidating the metrics that are most important to marketers. The native analytics available for each social media platform offer different metrics based on platform capabilities. To ensure that marketers would adopt Naritive as their primary ad management tool, we needed to offer customisable dashboards.
We created a organisation structure for social campaigns to easily manage and organise content under campaigns.
Solution
Naritive aims to optimise agency resources, repurposing best performing assets and giving creative teams more time to conceptualise new ideas. The platform needed to be quick and easy to adopt so agencies would see a fast return on investment.
For an intuitive experience, our design team leveraged Material Design, Google’s open source design system. This approach eliminates user friction, making it easy for people to pick up on how the system works and start creating campaigns quickly.
Considering that new metrics and new social platforms are likely to appear in the years to come, the Material Design system makes it easy to create updates and add on new capabilities or tools.
The design prototype was tested with people from different areas of the digital marketing world. Their feedback on navigating the platform, the ease of creating campaigns, ad sets and reports, and the clarity of the language used, influenced the way Naritive works today.
Impact
Naritive Platform successfully bridges the divide between social content and programmatic advertising, offering a unified workspace that empowers marketers to amplify the reach of their best performing assets.
Our team truly enjoyed co-creating with the Naritive team and bringing their vision to life. Nicolas van Zyl, CEO of Naritive, shared his thoughts on working with PlusNarrative:
“Partnering with PlusNarrative was instrumental in transitioning the Naritive Platform vision from concept to reality. In the complex world of MarTech development, we needed a team that could match our ambition and execution speed.
The quality of the front-end solution they delivered is exceptional, providing the rich, intuitive interface our team needed to bring Ad Stories and Ad Social campaigns to life. In particular, Alecea Basson stood out as a leader who ensured the process was seamless. Her professionalism, strategic clarity, and sheer competence made us feel immediately capable and secure. Working with Alecea meant we were never guessing about the timeline or the quality of the final product.
We highly recommend PlusNarrative for any organization that requires a high-bar, strategic partner for complex digital product development."
Find out more about Naritive here.
We created a report that can easily be exported for stakeholder reviews.
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© 2024 PlusNarrative
© 2025 PlusNarrative
© 2024 PlusNarrative